TV Ratings: TODAY Is The No. 1 Morning Show

NBC News’ TODAY is the #1 morning show across the board for the week, leading in total viewers, A25-54, and A18-49, while extending its dominant streaks versus both ABC’s Good Morning America and CBS Mornings.

TODAY ranked #1 in total viewers for the 16th consecutive week and secured its 27th weekly win of the season. The broadcast also delivered its 15th straight week of year-over-year total viewer growth, its longest such streak since August 2011, while posting the largest gains versus both the prior week and prior year among morning shows.

Graphic Courtesy of RoadMN

TODAY Highlights

• #1 across the board in total viewers, A25-54, and A18-49
• 16 consecutive weeks as the #1 morning show in total viewers (longest streak since April 2012)
• 15 straight weeks of year-over-year total viewer growth (best streak since August 2011)
• 27th weekly win of the season (through Week 33)
• Beat CBS Mornings by more than 1 million viewers for the 21st consecutive week (longest streak since May 2015)
• More than tripled its lead over GMA week-over-week
• 15 consecutive weeks with a 100,000+ A25-54 advantage over GMA
• More than doubled CBS’ A25-54 audience in 24 of the last 29 weeks

Season-to-date, TODAY remains the top morning program across all key metrics, delivering its strongest competitive advantages in years.

Total Viewers:

• Leads GMA by +115,000 (largest advantage in 14 years)
• Leads CBS by +1.151 million (largest advantage in 11 years)
• Up +5% (+147,000) vs. last season — the biggest growth among morning shows
• A25-54: Leads GMA by +129,000
• Leads CBS by +331,000 (largest advantage in four years)

TODAY is on pace to rank #1 in A25-54 for the 11th consecutive season, while delivering its largest share of the morning demo audience in 15 years (44.4%).

Meanwhile, “Good Morning America” averaged 2.892 million Total Viewers, 467,000 Adults 25-54 and 334,0000 Adults 18-49 for the week of May 4, 2026, based on Live+Same Day Big Data Plus Panel Program Ratings from Nielsen Media Research.

• For the fourth straight week, “GMA” saw year-to-year gains in Total Viewers (+4% – 2.892 million vs. 2.791 million) and Adults 18-49 (+15% – 334,000 vs. 291,000).
• “GMA” (2.892 million, 467,000 and 334,000, respectively) defeated “CBS Mornings” (1.834 million, 303,000 and 205,000, respectively) in Total Viewers (+1.058 million), Adults 25-54 (+164,000) and Adults 18-49(+129,000). In addition, “GMA” led “CBS Mornings” in Total Viewers and Adults 25-54 for the last 1,425 weeks overall — since w/o 1/18/99.