Plus Pages

Saturday, February 14, 2026

The Great TV News Pay Cut Is Here


The great TV news pay cut is underway, driven by shrinking audiences, declining linear TV revenue, corporate restructurings, and a push toward digital priorities—hitting even the highest-paid anchors hard.
According to Claire Atkinson's latest report in The Ankler newsletter (published Feb. 12, 2026), the elite club of eight-figure news stars is shrinking fast amid tighter budgets at major networks. 

Key examples include:
  • CBS Evening News anchor Tony Dokoupil now earns an estimated $4 million annually—significantly lower than competitors ABC's David Muir at $8 million and NBC's Tom Llamas at around $5 million.
  • CBS Mornings co-host Gayle King, previously at about $17 million per year, is in ongoing negotiations that could result in a major salary reduction as the network weighs cost-cutting under new leadership.
  • At MSNBC (now rebranded as MS Now in some contexts), Rachel Maddow agreed to a cut from $30 million to $25 million annually as part of contract resets tied to broader corporate changes.
  • CNN's Anderson Cooper recently re-signed for an estimated $18-20 million range, holding relatively steady despite initial scrutiny and network pressures.


These shifts reflect broader industry trends: Paramount (CBS's parent) has already implemented layoffs and buyouts, while networks like MSNBC and CNN grapple with ratings challenges, debt, and the decline of traditional cable/viewership. 

Insiders describe it as a "Survivor"-like environment where top talent faces pressure to accept lower pay to preserve jobs elsewhere—or risk replacement by lower-cost on-air personalities, contributors, or even AI-driven alternatives.

The era of massive anchor paydays, once fueled by cable dominance, is fading as media companies prioritize profitability in a fragmented, digital-first landscape. Top earners remain a small, aging group, but their leverage is eroding quickly.