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Friday, January 2, 2026

TikTok Most Popular Social News Source For Gen Z


TikTok has become the top social media platform for news consumption among U.S. adults ages 18 to 29, overtaking YouTube, Facebook, and Instagram for the first time, according to a Pew Research Center survey.

The data shows 43% of these young adults regularly get news on TikTok, compared to 41% on YouTube and Facebook, 40% on Instagram, 21% on X, and 18% on Reddit.


This marks a significant shift: Last year, YouTube and Instagram tied as leaders, while TikTok has seen the sharpest rise—from 32% in 2023 to 43% in 2025—driven by the appeal of short-form, creator-led content that feels organic and less polished.

Overall, 76% of 18- to 29-year-olds prefer getting news from social media, far outpacing traditional news websites (60%) or email newsletters (28%).

Major outlets like The Washington Post, The New York Times, CNN, MSNBC, and NPR have joined TikTok with short videos targeting younger audiences, but independent creators remain more popular with Gen Z.

Examples include the news account @UnderTheDeskNews, led by creator V Spehar, with nearly 4 million TikTok followers and 1 million on Instagram. Before his assassination in September 2025, conservative personality Charlie Kirk had over 7 million TikTok followers.

TikTok has introduced tools like footnotes for factual clarity and partnered with fact-checkers in 130 markets to combat misinformation.

However, the rise of AI-generated content has heightened concerns about misinformation and propaganda spreading on the platform.