NewsNation, the upstart cable news network owned by Nexstar Media Group, is closing out 2025 with its strongest performance to date, posting record-high ratings in both prime time and total day viewership amid double-digit growth since its 2021 launch.
According to Nielsen data analyzed in year-end reports, NewsNation's prime-time average reached 108,000 total viewers year-to-date—a 218% increase from its debut levels—while the key adults 25-54 demographic grew 117%, averaging 13,000 viewers.
The network also saw broad gains across its lineup, with every prime-time program improving year-over-year.
These milestones mark NewsNation's best year since rebranding from WGN America and expanding to full-time news coverage, reflecting steady audience gains in a competitive landscape.
However, the network's overall numbers remain modest compared to established rivals. Fox News Channel continues to dominate cable news ratings, often drawing millions in prime time, while the recently rebranded MS NOW (formerly MSNBC) and CNN attract significantly larger audiences.
NewsNation has occasionally outperformed CNN and MS NOW in specific hours or demographics during major events, such as coverage of high-profile stories in 2025, but trails broadly in total reach. Executives attribute the growth to the network's emphasis on unbiased reporting, positioning it as an alternative in a polarized market.