Spotify launched music videos for all Premium subscribers in the United States and Canada on December 9, 2025, directly challenging YouTube’s long-held dominance in music video streaming.
The beta rollout, which began immediately and will be fully available by the end of December, brings full-screen, ad-free official music videos to Spotify’s iOS, Android, desktop, and TV apps. Users can seamlessly switch between audio and video on supported tracks with a single tap, with playback continuing from the exact same spot.This marks the first time the feature — originally tested in 11 countries in March 2024 — is available in North America’s two largest music markets.
At launch, videos from artists including Ariana Grande, Tyler Childers, Addison Rae, BABYMONSTER, and Carín León are available, with Spotify promising rapid catalog growth.
Spotify is also adding video discovery tools: personalized recommendations on the home screen, a “Related Music Videos” section, genre-specific video playlists, and a dedicated “Music” tab on artist pages.
The move is part of Spotify’s broader push into video to boost engagement and keep users inside its ecosystem instead of switching to YouTube, which still offers music videos for free (with ads) or through YouTube Premium and YouTube Music.
Internal data shows fans who watch a music video on Spotify are 34% more likely to stream the song again the following week and 24% more likely to save or share it.
The feature remains exclusive to Premium subscribers; free users have no access.