In 2025, Google's annual Year in Search report revealed a world gripped by artificial intelligence, explosive sports rivalries, and shocking political events, with queries starting with "tell me about..." surging 70% from the previous year and "how do I..." searches hitting a record high.
Google's own AI assistant, Gemini, claimed the top spot as the most trending global search, reflecting humanity's insatiable hunger to understand and harness emerging technologies amid breakthroughs that reshaped daily life.
The full global trending searches list, based on spikes in interest from January to November 2025 compared to 2024, painted a picture of interconnected obsessions: technology, entertainment, geopolitics, and culture. Here's the top 10:
These trends weren't just numbers—they captured 2025's pulse. AI's dominance extended beyond Gemini, with "What is quantum computing?" and "How does Gemini work?" among the year's spiked queries, underscoring a 25% rise in practical "how-to" searches as people integrated tools into work and play.
Geopolitical flashpoints, like the 12-day Iran-Israel war in June and India's "Operation Sindoor" retaliation after a Pahalgam terror attack, fueled news categories, while sports icons Terence Crawford, Rory McIlroy, and Shedeur Sanders topped athlete searches alongside the FIFA Club World Cup.
Entertainment offered escapism amid the chaos: Films like Anora (with Mikey Madison's Oscar buzz) and The Minecraft Movie led cinema trends, while Colleen Hoover's Regretting You adaptation dominated books.
Viral oddities, such as Gen Alpha slang explanations (e.g., "Does '6-7' make you feel old?") and quirky toys like Labubu, added levity, often bubbling up in national lists rather than global ones.
Regionally, the U.S. echoed global AI interest but leaned into domestic drama, with DeepSeek at #7 and policy debates amplifying Kirk-related queries. India fixated on cricket and botanical escapes like Lalbagh Garden, while Europe highlighted romance novels and historical shifts like the papal transition.
Globally, searches for green spaces, such as Royal Botanic Gardens Kew, hinted at a post-pandemic yearning for nature.
Ultimately, 2025's searches weren't about volume—Google emphasized spikes over absolutes, filtering out perennials like "weather" to spotlight what was uniquely transformative. As AI blurred lines between curiosity and capability, these trends signal a future where searches evolve from questions to conversations, urging creators and marketers to chase emerging waves before they crest.
For the interactive full breakdown, visit Google's Trends site.
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