In September 2025, the BBC and NBC News led traffic growth among the top ten U.S. news websites, per Similarweb data.
According to the U-K's Press-Gazette, vthe BBC, despite introducing a dynamic paywall in the U.S. in July, saw a 27% month-on-month increase and 19% year-on-year growth, reaching 118.6 million visits, ranking eighth. NBC News surged 54% month-on-month—the largest jump in the top 50—and grew 5% year-on-year to 96.6 million visits, securing tenth place.
The New York Times, with 461.6 million visits, was the only other top-ten site to grow both month-on-month (9%) and year-on-year (3%), maintaining its first-place position. MSN saw the steepest decline in the top ten, dropping 10% month-on-month and 38% year-on-year to 145.2 million visits, ranking fifth.