NBC News Pivoting To A Story-Centric Approach

Cesar Conde, chairman of NBCUniversal News Group, announced in staff memo this that NBC News will maintain its focus on content, innovation, and culture.

Caesar Conde

Conde revealed upcoming initiatives, including a new subscription product launching later this year and an expansion of the Sports Hub. A new marketing campaign will also be introduced to emphasize NBC News’ commitment to rigorous, fact-based reporting accessible across all platforms.

NBC News is transitioning from a program-centric to a story-centric approach, led by Rebecca Blumenstein, president of NBC News Editorial, who will take on an expanded role. 

Reporting to Blumenstein are Janelle Rodriguez (Nightly News, NBC News Now, and Specials), Marc Greenstein (creative production and operations), Noreen Gillespie (standards), Sarah Tanner (marketing), and David Gelles (Meet the Press), alongside existing direct reports Catherine Kim, David Verdi, Liz Cole, Lexi Rudolph, and Ken Strickland.

Blumenstein has served as editorial president since January 2023, having joined from The New York Times.