San Antonio Radio: Connoisseur Outlines Cluster Leadership Changes

Connoisseur Media has announced significant leadership changes for its San Antonio cluster, effective January 1, 2026. 

• Morgan Harrison, currently the Director of Sales for the former Alpha Media cluster in San Antonio, has been promoted to Market Manager, succeeding Lance Hawkins, who will retire at the end of 2025 after a distinguished tenure. 
• Concurrently, Dax Davis, who has served as Integrated Sales and Sports Programming Manager, will assume the role of Director of Sales while retaining his oversight of sports programming.

The San Antonio cluster under Connoisseur Media includes a diverse portfolio of six radio stations and robust digital assets:

• 550 KTSA-AM: A news/talk station with a legacy of local and national coverage.
• 94.1 San Antonio Sports Star (KTFM): A sports-focused outlet catering to the city’s passionate fanbase.
• 102.7 JACK FM (KJXK): Known for its “playing what we want” adult hits format.
• Norteño 720 (KSAH): A regional Mexican music station serving the Hispanic community.
• WE 94.5 (KTFM): A contemporary hits station targeting younger audiences.
• Tejano 95.7 (KLEY): Specializing in Tejano music, a cultural staple in South Texas.

Morgan Harrison

Harrison’s promotion follows her successful leadership in driving sales for the cluster, which Connoisseur acquired from Alpha Media in a 2023 transaction. Her deep market knowledge and client relationships positioned her as the ideal candidate to lead the cluster into its next phase. 

Harrison commented, “I am incredibly honored and humbled to step into the role of Market Manager. I’m grateful to Jeff Warshaw for believing in me to help share his incredible vision, and to Lance Hawkins for his guidance and trust in me to fill the big shoes he leaves behind as he heads into retirement. Radio has always been about the 3C’s that Connoisseur Media boldly represents in Clients, Community, and Colleagues, and I’m excited to build on a great mission with those at the forefront, along with my colleague, Dax Davis.”

Hawkins, a veteran in the radio industry, leaves behind a legacy of operational excellence, and his retirement marks the end of a significant chapter for the San Antonio market.

Davis, stepping into the Director of Sales role, brings a track record of innovation in sports programming and integrated sales strategies. His dual role ensures continuity in the cluster’s sports content, particularly for KTFM’s sports-focused programming, which includes local teams like the San Antonio Spurs and regional college sports. His leadership will focus on expanding revenue through cross-platform advertising, leveraging both radio and digital channels.