Atlanta Radio: Fish Morning Hosts Kevin & Taylor Join Star 94

After 25 years as morning hosts on Atlanta’s now-defunct Christian station Fish 104.7, Kevin Avery and Taylor Scott are moving to secular pop station Star 94. They will host a new weekday morning show from 6 a.m. to 10 a.m., starting Monday, September 15.

“I’m so grateful for this opportunity,” Scott told The Atlanta Journal-Constitution. “I need to pinch myself!” Avery added, “It’s a perfect match for us. I can’t wait to get started.”

At Fish 104.7, owned by Salem Media Group, Kevin & Taylor built a loyal following with their “good clean fun” approach, syndicated nationally in over 100 markets. They shared their Christian faith subtly, focusing on humor, personal stories, and relatability, consistently ranking in the top 5 among women aged 25-54 in Atlanta through 2024.

On New Year’s Eve, Salem sold Fish 104.7 to Educational Media Foundation, which replaced it with syndicated Christian format Air1 on February 1, leaving Kevin & Taylor jobless. With no local Christian stations available, they targeted Star 94, a station appealing to “suburban soccer moms” since 1989, now owned by Audacy.

Taylor & Kevin

Star 94 recently faced layoffs, retaining only Jenn Hobby, whose morning show was cut to two hours. In April, Emily Boldon, a seasoned radio executive, joined as brand manager to revitalize the station. 

Despite minimal live talent, Star 94 ranked 11th overall and 8th among women 25-54 in July, with mornings placing 12th overall and 3rd in the target demographic.

“Since the pandemic, Star has lacked live, local programming, which dulled its connection with listeners,” Boldon said. “My goal is to restore its heritage with great music, personalities, and community focus.” 

She called hiring Kevin & Taylor, a team deeply rooted in Atlanta, a “no-brainer” to compete with personality-driven shows like Q99.7’s Bert Show and B98.5’s Tad & Drex.