YEA Networks’ The Greg Beharrell Show has achieved a significant milestone by securing its first Country format affiliate with Alpha Media’s “98.7 The Bull” KUPL in Portland, Oregon, as part of a major lineup revamp effective Monday, August 11, 2025.
The move marks the show’s expansion beyond its traditional rock-oriented formats (alternative, classic rock, active rock) into the country music space, reflecting its growing appeal and versatility. Below is a detailed overview of this development, the revamped KUPL lineup, and its broader implications, incorporating relevant context from the provided search results.
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| Greg Beharrell |
The move signifies The Greg Beharrell Show’s return to Alpha Media’s Portland cluster, having previously aired in the evening slot on Adult Album Alternative station 101.9 KINK.
Originally launched in August 2020 with 95.5 KLOS Los Angeles as its flagship station, the show targets rock formats but has now expanded to country with KUPL. It is a five-hour, FTP-delivered show offered on barter, typically airing in afternoons or evenings.
Significance of Country Format: The addition of KUPL as the show’s first country affiliate is a strategic pivot for YEA Networks, broadening the program’s reach into a new audience demographic. Beharrell’s unique, humorous style, which has resonated across rock formats (e.g., WWUZ/Fredericksburg, VA; WJXQ/Lansing, MI; KZIA/Cedar Rapids, IA), is now being tested in the country music market, a genre known for its loyal listener base.
“98.7 The Bull” KUPL, a country station owned by Alpha Media, serves the Portland radio market and has been a staple since adopting its country format in 1984. The station’s decision to add The Greg Beharrell Show as the final piece of its August 2025 lineup revamp. KUPL underwent significant changes in July 2025, with Alpha Media dismissing midday hosts Danny Dwyer (9 a.m.–noon) and Jake Byron (noon–3 p.m.), along with Director of Marketing Karli Sann, as part of cost-cutting measures amid a pending acquisition by Connoisseur Media.
New Lineup Effective August 11, 2025:
- Mornings: The Bobby Bones Show (Premiere Networks) remains in place, airing from 5 a.m. to 9 a.m., continuing its role as a cornerstone of KUPL’s schedule.
- Middays: Jamie Tanchyk, a Portland radio veteran, joined KUPL on July 28, 2025, hosting from 9 a.m. to noon. Tanchyk, previously with Audacy’s KWJJ and KRSK, brings local familiarity and multi-format experience to strengthen the station’s connection with listeners.
- Afternoons: B-Dub Radio, hosted by Bryan “B-Dub” Washington (Skyview Networks), airs from noon to 3 p.m., a syndicated show added in 2022 to bolster KUPL’s lineup.
- Evenings: The Greg Beharrell Show (YEA Networks) will air from 8 p.m. to 1 a.m., replacing Emily Harlan, who had been tracking nights from KBAY San Jose. This slot completes the revamp, introducing Beharrell’s comedic style to KUPL’s country audience.
- Nights: The 3 p.m. to 8 p.m. slot remains unspecified in available data, but it may continue with syndicated or tracked content, given KUPL’s shift toward syndication following the departure of local talent.