NJ Radio: Among Beasley Layoffs...Terrie Carr OUT At WDHA-FM

Terrie Carr

Terrie Carr, a prominent radio personality, departed from 105.5 WDHA in Morristown, New Jersey, after a 30-year tenure as Program Director and Midday Host. 

Carr revealed she was informed of her termination through a brief one-minute phone call, stating her services were no longer needed in both roles. 

This departure was part of broader layoffs at Beasley Media Group, which also affected other talented team members, including promotion and production staff, as well as Debbie Mazella, Program Director at WMGQ (Magic 98.3) in New Brunswick, NJ.

Carr, known for her deep passion for rock music and community engagement, described WDHA as "The People's Station," emphasizing her efforts to foster connections among listeners, artists, and advertisers.

She created several successful initiatives, including Rock N' Ruff (focused on pet adoption), Queens of Noise, Reconnect With Rockers (featuring artist interviews), Roundtable, Parking Lot Parties, and a calendar initiative. 

Her midday show, airing from 10 a.m. to 3 p.m. weekdays, was a staple for rock fans, featuring the All Request Lunch Hour and Box of Rock interviews with prominent rock artists like Judas Priest and Alter Bridge.

Colleagues, such as Jim Monaghan, praised her as “the most passionate and committed” person he had ever worked with in radio, highlighting her dedication to her audience, co-workers, and the station.

Carr’s career at WDHA included two stints: an initial 15 years under Greater Media, during which she served as Program Director for six years, followed by a brief period at Press Communications’ WHTG (2007–2009) and Sirius, before returning to WDHA in 2010. She also hosted nationally syndicated radio specials and appeared on TV shows and live rock events. 

In 2017, Beasley Media Group signed her to a multi-year deal, solidifying her role at WDHA until the recent layoffs.

Also...

• BOSTON: Director of Programming: “Cadillac” Jack McCartney, who oversaw multiple Beasley Boston stations including 98.5 The Sports Hub, Hot 96.9, 105.7 WROR, and Country 102.5 since 2013, was laid off.
Jackson Blue, a DJ at Country 102.5 (WKLB), was also laid off. Blue, a longtime Boston radio personality, announced his departure on social media, noting it was his first termination after a long career.
• Posts on X and industry discussions highlight frustration with Beasley’s management, with some calling the company a “mess” and noting issues like unpaid ratings bonuses at successful stations like 98.5 The Sports Hub.
• CHARLOTTE: Phil Harris and Melany Myers, the afternoon duo at K104.7 (WKQC), were let go after being with the station since 2013....Britney Cherry, Executive Producer of the Maney & LauRen morning show on KISS 95.1 (WNKS), also exited...Adrian ‘Vonyetta’ Watson, midday host at Hip Hop “Power 98” (WPEG), departed after over a decade with the station.
• FORT MYERS: Tom Calococci, Program Director for Soft AC Sunny 106.3 (WJPT) and ESPN Southwest Florida (WBCN-AM), was laid off. He described it as the “train” of layoffs finally reaching him after a great run with Beasley.
• DETROIT:  Fawn ‘Nikki Vaughn’ Conley, midday host at Adult R&B “105.9 Kiss-FM” (WDMK), was let go as part of the ongoing cuts.
• LAS VEGAS: Steve Hoffman, Program Director at hot AC KVGS (102.7), exited as part of the company-wide reductions.

Beasley reported a 10.1% revenue decline in Q1 2025 compared to Q1 2024, with a $2.7 million loss. Digital revenue, however, grew to 22% of total revenue, reflecting the company’s pivot toward digital investments amid declining traditional ad revenue. The Q2 earnings report showed a continued 10% revenue drop, prompting the layoffs as a cost-cutting measure.