In 2025, the U.S. streaming market remains dominated by Spotify, Apple Music, and Amazon Music, which together hold over 90% of subscribers, according to Digital Music News Pro’s Streaming Music Subscriber Market Share database.
This resource, updated with data from major industry players, tracks the top-10 DSPs’ U.S. market positions.
As of May 2025, Spotify leads with a 37% share (53.8 million subscribers), followed by Apple Music at 31.5% (45.9 million), Amazon Music at 21.6% (31.5 million), YouTube at 7.1% (10.3 million), and Pandora Premium at 1.8% (2.6 million).
The top five services account for 98.9% of U.S. subscribers. DMN estimates subscriber counts using multipliers: 1 for Individual plans, 2 for Spotify Duo, 3 for Family plans, and 0.5 for Student tiers.
Market shares have been stable from December 2024 to May 2025, with Spotify gaining 0.8%, Apple Music dipping 0.13%, Amazon Music falling 1.5%, and YouTube rising nearly 1%. Notable tier-specific growth includes Spotify’s Individual (+646,000) and Duo (+355,000) plans, and Apple Music’s Family plan (+799,000). YouTube Premium/Music added roughly 480,000 Family subscribers. Despite speculation about a shift toward Spotify’s group plans, the data suggests no major trend, though Apple Music benefits from Apple’s hardware ecosystem.