Cumulus Media’s Talk Radio 790 KABC announces that it has signed a multi-year agreement with the UCLA Bruins to be the new official radio broadcast home of UCLA Bruins football and men’s basketball. Per the terms of the deal, 790 KABC will be the flagship station of the UCLA Bruins Audio Network. Broadcasts will also be available on SiriusXM and the KABC app.
In addition to the full football and men’s basketball schedules, 790 KABC will also air four UCLA women’s basketball games in the Winter and a total of 28 episodes of the “Bruin Insider Show” on Thursdays at 7:00pm. The “Bruin Insider Show” provides exclusive interviews and insight on UCLA Football and Men’s Basketball, along with other UCLA sports.
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| KABC 790 AM (6.6 Kw) |
790 KABC serves all Southern California with its powerful 6,600-watt signal. As Los Angeles’ first talk radio station, the historic 790 KABC brand brings sports fans the ultimate in breaking sports news, talk, and live action play-by-play from L.A.’s top local and nationally recognized on-air hosts and commentators. 790 KABC also provides local news, weather, sports, and traffic reports around the clock and has won numerous Golden Mike broadcast journalism awards for excellence in reporting.
Luis Segura, Program Director, 790 KABC, said: “With KABC’s powerhouse signal and UCLA’s legacy teams, Southern Californians will get some of the best in sports programming starting Fall 2025! We are tremendously excited to partner with UCLA as the new official broadcast home of Bruins football and men’s basketball and look forward to turning up the volume on Bruins coverage for our passionate 790 KABC listeners and Southern California sports fans.”
🎧For more information or to stream 790 KABC, visit: https://www.kabc.com/. For the UCLA Bruins football schedule, visit: https://uclabruins.com/sports/football/schedule.