Erick Erickson, a WSB early afternoon radio host, now posts a daily YouTube news update called “Four Things to Know This Afternoon” after his three-hour syndicated show ends at 3 p.m. Frustrated by breaking news occurring as his show wraps, he scans headlines, writes a summary, and records a 6- to 10-minute video by 3:30 p.m., uploading it to YouTube by 4 p.m.
The segment offers a quick, conservative-leaning rundown of key stories for busy listeners, according to Rodney Ho at ajc.com. The video currently averages 2,000–3,000 viewers per video and is also available on Spotify and other podcast platforms.
Beyond YouTube, Erickson’s broader audience growth is evident through his radio show’s national syndication. In 2024, “The Erick Erickson Show” expanded to 27 affiliates, and by January 2025, it added 29 more, reaching a total of 56 stations, including markets like Anchorage, AK, and Jackson, MS. This expansion, facilitated by Compass Media Networks, reflects significant terrestrial radio growth, likely boosting his digital audience as well.
His live events, such as “The Gathering” in 2024, which drew 1,000 attendees from 47 states, further amplify his reach by fostering direct listener engagement. Erickson’s strategy of covering travel costs for affiliate visits and events underscores his focus on building audience loyalty without burdening stations.
Erickson’s Substack newsletter also contributes to his audience growth, offering in-depth conservative commentary and direct reader interaction, which fosters a loyal subscriber base. The platform’s model allows him to bypass traditional media constraints, appealing to readers distrustful of legacy outlets. While exact Substack subscriber numbers are unavailable, its role as a “go-to source” for conservative readers suggests a growing digital footprint.