Two months into her primetime role at MSNBC, former Biden press secretary Jen Psaki is facing challenges, with her show, The Briefing, losing 44% of the audience previously drawn by Rachel Maddow in the same slot.
From its May 6 debut through July 3, The Briefing averaged 1.1 million total viewers, compared to 1.8 million for Maddow and temporary host Alex Wagner earlier this year, per Fox News Digital.
Psaki’s lackluster viewership compounds MSNBC’s ongoing struggles, as the network grapples with declining ratings and criticism over its left-leaning coverage.
Comcast, MSNBC’s parent company, announced in November it would sever ties with the network. Psaki, who served as White House press secretary from January 2021 to May 2022, has also faced scrutiny for allegedly downplaying Joe Biden’s mental decline during her tenure.
Taking over Maddow’s 9 p.m. slot Tuesday through Friday, Psaki has particularly struggled in the key 25-54 demographic, averaging just 90,000 viewers compared to Hannity’s 344,000 and CNN’s The Source with Kaitlan Collins at 108,000. Despite this, The Briefing outperforms The Source, which averaged 543,000 total viewers since May.
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