R.I.P.: Herm Reavis, Legendary Roanoke Radio Personality

Herm Reavis (1933-2025)

Herm Reavis, a pioneering figure in Roanoke, Virginia’s broadcasting history, passed away on June 25, 2025, at the age of 92. 

A Galax, Virginia native, Reavis began his radio career in the early 1940s at WBOB, later joining WRIS-AM in Roanoke in 1953, where he hosted the popular show Squirm with Herm. His engaging style helped bring country and rock ‘n’ roll to local audiences as these genres surged in popularity.

By the late 1960s, Reavis transitioned to WSLS-FM (now WSLC), serving as sales manager and later general manager. He played a key role in promoting the first Salem Rodeo in 1969, notably collaborating with country music icon Loretta Lynn, whose performances he fondly recalled for their authenticity and community impact. Reavis also gave a young Wayne Newton his start in the early 1950s, hosting the Newton brothers on his WRIS morning show, a moment he later reflected on as the launch of a legendary career.

Known for his warmth and innovation, Reavis was celebrated as a “gentleman and scholar” and a “giant” in Roanoke’s radio culture, which dominated the region’s airwaves in its heyday. 

His career, spanning from 1946 across stations like WBOB, WRIS, WSLS, WSLC, and Mel Wheeler Inc., left an indelible mark on Virginia’s broadcasting landscape.

Reavis is survived by his wife, Sue, and their family.