A Pew Research Center study published on June 24, 2025, found that few Americans pay for news when encountering paywalls, despite their prevalence in online news.
Conducted in March 2025, the survey revealed that 83% of U.S. adults had not paid for news in the past year, primarily because they can access plenty of free news alternatives.
Meanwhile, 74% of Americans encounter paywalls at least occasionally when seeking news online, with 38% facing them often or extremely often.
Among those who encounter paywalled articles, only 1% typically pay for access, while 53% seek the information elsewhere, and 32% abandon the search entirely.
The study also noted demographic differences: 20% of White Americans have paid for news, compared to 11% of Black Americans and 10% of Hispanic Americans.
This reluctance to pay contributes to challenges for news organizations, as newspaper revenue has declined sharply, from over $49 billion in 2005 to under $10 billion in 2020, pushing reliance on subscriptions that most Americans avoid.
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