Edison Research, SiriusXM To Present Free Gen Z Webinar

Next week, Edison Research and SiriusXM Media will unveil The Gen Z Audio Report, a new study to help advertisers effectively reach the 13-24 age demographic. The report will debut during a free live webinar on Tuesday, June 24, 2025, at 2:00 PM ET, providing exclusive insights into Gen Z’s audio consumption, values, and preferences.

Hosted by Salma Aly, Edison Research’s Manager of Research, and Brianna Oates, SiriusXM Media’s Sales Marketing Manager of Audiences, the webinar will explore how Gen Z engages with media and what strategies advertisers need to capture their attention. Key findings reveal that 49% of Gen Z are more likely to notice ads featuring music they enjoy, while an equal percentage prioritize humor, favoring ads that make them laugh.

The report highlights that Gen Z values music and humor as priorities, alongside honesty, transparency, and inspiration, which significantly boost ad engagement. It offers brands actionable guidance to create authentic, relevant marketing strategies that resonate with this generation.

The webinar will provide an in-depth look at Gen Z’s media habits and expectations, equipping marketers with tools to build stronger connections with this pivotal audience. Register for the free webinar:  HERE