NYTimes Reports Gaining 250K Digital Subscribers

The New York Times Company announced on Wednesday that it gained 250,000 digital-only subscribers in the first quarter of 2025, with digital subscription revenue surging over 14% compared to the prior year.

This growth propelled adjusted operating profit up 21.9% to $92.7 million, while total revenue increased 7.1% to $636 million.

The company reported 11.66 million total subscribers by the end of the quarter, including 600,000 print subscribers, and remains on track to reach its goal of 15 million subscribers by the end of 2027.

Under the leadership of President and CEO Meredith Kopit Levien, The Times has diversified its offerings by bundling its core news product with lifestyle services such as Cooking, Games, Wirecutter, and The Athletic. Nearly half of its subscribers now opt for these multi-product bundles, boosting the average revenue per user by 3.6% to $9.54, driven by increased bundle adoption.

“Our strategy is delivering growth and resilience despite economic and geopolitical challenges,” Levien said in a statement.

Digital advertising revenue grew 12.4% to $70.9 million from $63 million in the same period last year, while total advertising revenue rose 4.2% to $108.1 million. Affiliate referral and licensing revenue, including from Wirecutter, increased 3.7% year over year.

Operating costs for the quarter reached $577.3 million, up 5.8% from $545.7 million in the first quarter of 2024.