Kansas City-area owned Union Broadcasting announced Wednesday that it will simulcast Sports Radio 810 WHB AM programming on 103.7 FM starting at 6 a.m. Thursday, Dec. 12.
Union Broadcasting President and General Manager Chad Boeger said the move to include distribution on the FM dial was a "strategic extension" of 810's brand across Kansas City and the Midwest.
"This move provides yet another way for our dedicated listeners to connect with the biggest games, breaking news and the hosts and teams they love, from national headlines to local favorites, all from Kansas City’s sports media destination," Boeger said.
103.7FM is owned by Cumulus Media.
"We are excited to partner with Sports Radio 810 WHB to bring this powerful simulcast to 103.7 FM," Donna Baker, regional vice president for Cumulus Media in Kansas City, said Wednesday.
41 KSHB reports WHB radio’s weekday programming lineup will continue to showcase New Day with Steven St. John from 6 to 10 a.m., The Zone with Jason Anderson from 10 a.m. to 2 p.m. and The Program with Soren Petro from 2 to 6 p.m.
"Sports Radio 810 WHB is more than just a radio station, it’s a community," Boeger said. "We are owned by Kansas Citians, for Kansas Citians, and we remain dedicated to delivering the very best in sports coverage to our listenings and viewers as we are truly powered by fans."
They changed 103.7 to WHB last Tuesday. I've been hearing "KCFX-HD4 Harrisonville 103.7 FM" in the legal IDs since the third at 3 PM.
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