TopicPulse® Redesigns 'What Next' For Content, Audience Engagement

Futuri, the global leader in AI-powered broadcast solutions for media, announces its substantial redesign of TopicPulse, a real-time content intelligence solution used by thousands of broadcast brands. The core purpose of TopicPulse is to inform content creators, broadcasters, and digital publishers about which content their audiences are engaging with right now. It serves as a customized guide to help stations create the most relevant content to engage and grow their audiences across their most critical platforms.

In a media landscape where news is readily accessible, TopicPulse stands apart by providing real-time, actionable insights. Users can identify trending stories in local markets, uncover unique story angles that haven’t been covered, know what viewers will care about next and see what competitors are covering—all with a core focus on informing broadcasters about the content their audiences are engaging with right now.

Key benefits: 

• Decide what content is best to run on-air, on your website, and on social media channels to keep your listeners tuning in and engaging with your station.
• Create custom content categories, called "smart pulses," to track story engagement in categories that are most important to your audience.
• Know the angles of a story that have been covered and, importantly, the angles that have not been covered, to identify and post fresh, uncovered content.
• Track activity in select Facebook groups with our “Community Radar” feature without leaving the TopicPulse ecosystem.
• TopicPulse scans X/Twitter, Instagram, Facebook, and 250,000 news sources in real time to select the right stories to cover at the right time, ensuring they resonate with your local audience and target demographic.

“I want to thank our customers for being so instructive on the redesign and vocal about the features that matter most to them,” said Jay O’Connor, President, TopicPulse. “Our team has worked hard to deliver on those customer requests with an emphasis on the main reason customers come to TopicPulse: to find out precisely what stories their audiences are most engaged with right now.