P1 Media Group’s annual Christmas Music Research has arrived. P1 Media Group, a global leader in media research and strategy, surveyed radio listeners nationwide who were likely to listen to an all-Christmas music radio station during the holiday season. We tested the appeal of the 100 most-played Christmas songs from the 2023 Holiday Season, according to Mediabase.
Key Findings
“Jingle Bell Rock” by Bobby Helms remains America’s #1 best-testing Christmas song for seven of the past 8 years. “Christmas music’s appeal remains as strong as ever amongst American radio listeners who listen to All Christmas stations ‘frequently’ or ‘sometimes’ and personally enjoy Christmas music on a local radio station during the holiday season,” says Ken Benson, Partner, and co-founder, of P1 Media Group.
• The Holiday standards dominate the Top 100 with five versions of “Santa Claus is Coming to Town, “Sleigh Ride,” and “Winter Wonderland” making the list.
• Three Artists, Amy Grant, Frank Sinatra, and Andy Williams, have four songs in the Top 100.
• Women score Christmas music on average four points higher than Men. Mariah Carey’s “All I Want for Christmas is You” is the #1 tester for women, while Jose Feliciano’s “Feliz Navidad” is #1 for men.
- 18-24 “All I Want for Christmas is You” Mariah Carey
- 25-34 “Have a Holly Jolly Christmas” Michael Buble with Burle Ives version a close second.
- 35-44 “Ring Christmas Bells” Ray Conniff
- 45-54 “It’s the Most Wonderful Time of the Year” Any Williams.
● The favorability of Christmas music remains strong. Seventy of the Top 100 songs tested with an appeal score of 75 or higher on a 100-point scale, and 95 songs tested 70 or higher.
More say Christmas Music should begin in early November this year than last.
- 31% Early November (up from 23% last year)
- 17% Mid November
- 28% Thanksgiving (27% in 2023)
- 22% early December
- o2% mid-December
No comments:
Post a Comment