Bluesky has "blown past" its user growth projections so much that it's racing to get more servers to keep the site running smoothly, the social media platform's chief operating officer has said.
Rose Wang told Business Insider that the influx of new users at Bluesky over the past two weeks was "quite unexpected" and that the company's 20-person team has been in "firefighting mode."
The social media network has surpassed 21 million users, up from 13 million in October, as X users have left in droves and flocked to the platform.
But that level of scaling has come with some growing pains. Bluesky experienced an outage earlier this month, which the company said was due to an external internet provider.
To preempt further growth, it has expedited additional server capacity at its data centers.
"We have grown by a million users every day for the last eight days, which has blown past our projections, and so we were going to get new servers next year, but we had to fast forward that," Wang said.
The US election appears to have triggered a migration of X users to Bluesky, which has been praised because of its similarity to the "old Twitter." More than 280,000 people closed their X accounts on Election Day, data from Similarweb shows.
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