Atlanta Radio: CMG Snags Michael Saunders To Program WALR

Veteran Programmer Michael Saunders has been appointed as the new Director of Branding & Programming for WALR-FM (Kiss 104.1) in Atlanta by Cox Media Group (CMG).

Saunders will start his new role Monday November 25.

Michael Saunders

His career includes working with brands like KQBT-FM in Houston, WJLB-FM in Detroit, and WCFB-FM in Orlando.

He was also  involved in launching WWPR in New York in 2002 and founded the New York, Detroit, and Florida Music Conferences.

Saunders has been inducted into the National Black Radio Hall of Fame.  In addition, Saunders’s extensive background includes serving as Operations Manager for CBS Radio’s Washington, DC market, Program Director for WJHM-FM in Orlando, Vice President of Client Services for the Left Bank Organization in Los Angeles and Operations Manager and Program Director for WPEG-FM, WBAV-FM and WGIV-AM in Charlotte.

He began his radio career as an on-air personality for WGCD-AM in his hometown of Chester, SC.

CMG Atlanta's Director of Operations, Nate Reed, and CMG SVP Programming, Chris Eagan, expressed their excitement about Saunders joining the team and the positive impact they expect from his leadership.