TV Ratings: VMAs Pulls In Larger Audience

The MTV Video Music Awards saw a jump in viewership over last year’s telecast, according to Variety citing Nielsen data.

The VMAs nabbed approximately 4.08 million viewers with the original telecast and two encore airings. That is up roughly 8% compared to last year’s show, which pulled in 3.78 million viewers. The 2024 show represents the VMAs biggest audience in four years.

The main telecast was broadcast across 13 Paramount-owned networks — MTV, Comedy Central, Paramount Network, TV Land, CMT, MTV2, LOGO, Pop, Nick/Nick at Nite, VH1, BET, BET Her, Univision, and Unimas.

Per Paramount, the show also pulled in 66.7 million social media interactions, making it the most social interactions ever for a VMAs telecast.

Taylor Swift was the big winner of the night, winning seven awards out of her 12 nominations, including artist of the year and song of the summer. Swift notably broke Beyoncé’s record for most solo VMA wins, with 30 total wins over Beyonce’s 26. Swift is now also the first artist to win video of the year five times.