Saga Inks Visual Content Deal With Quu, Inc.

Quu Inc. has entered into a multi-year partnership with Saga Communications with radio stations across small to mid-sized U.S. markets. 

Under this agreement, Saga’s radio outlets will utilize Quu’s technology to display visual content on vehicle dashboards. By integrating in-dash Visual Quus, Saga aims to enhance listener engagement and generate revenue. 

The features provided by Quu include training, support, messaging, sales products, visual monitoring, reporting, Rapid technology, DTS AutoStage integration, and potential Content Partnership sponsorship12. This move reflects Saga’s commitment to leveraging digital solutions to connect with audiences and advertisers3.

Saga Communications President and CEO Chris Forgy said, "We are delighted with the partnership we are forging with Quu. Steve Newberry and his team are as customer-obsessed as we are. They provide a platform, training, and support that will allow us to better connect our advertisers to our listeners and our listeners to our advertisers in the communities Saga serves."

"We look forward to combining our cutting-edge solutions with Saga's radio expertise and rich history of cultivating meaningful relationships with their listeners," added Quu CEO Steve Newberry. "Working alongside Chris and his entire team is a pleasure. We're confident Quu will boost listenership and revenue while expanding Saga's connection with audiences."