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Tuesday, August 20, 2024

Fox News Digital Sees Best Month Since 2021


FOX News Digital finished July as the top news brand with multiplatform minutes and views while seeing its best month in both categories since January 2021, according to Comscore. FOX News Digital closed out the month reaching 3.9 billion total multiplatform minutes, 1.9 billion total multiplatform views, and 119 million total digital multiplatform unique visitors.* Notably, FOX News Digital saw double digit gains compared to the prior month and prior year in all categories. Additionally, FOX News Mobile App reached 6.5 million unique visitors in July.**

FOX News was once again the most engaged brand on social media in the competitive set in July, with 42 million total social interactions, marking a 39% gain year-over-year and 59% gain compared to June, according to Emplifi. FOX News drove 13.4 million interactions on Facebook, 25.2 million Instagram interactions and 3.3 million X interactions. On YouTube, FOX News secured 341.2 million video views, making it the most viewed news brand according to Shareablee.****

FOXBusiness.com drove 176 million multiplatform views in July, surpassing CNN Business for the 28th straight month and Bloomberg.com for the 39th consecutive month. Additionally, the business site delivered 266 million multiplatform minutes (up 13% month-over-month) and 26.7 million multiplatform unique visitors .*** FOX Business’ videos on YouTube remained the most viewed among the business news competitive set for the 31st straight month, achieving 73 million views in July, seeing 37% growth month-over-month.*****

JULY 2024 FOX NEWS DIGITAL VS. CNN.COM AND NYTIMES.COM

Multi-Platform Total Views

  • FOX News Digital – 1,932,000,000 (up 11% vs. July 2023)
  • CNN.com – 1,329,000,000 (up 23% vs. July 2023)
  • NYTimes.com – 1,672,000,000 (up 37% vs. July 2023)
Multi-Platform Total Minutes
  • FOX News Digital – 3,898,000,000 (up 29% vs. July 2023)
  • CNN.com – 2,260,000,000 (up 35% vs. July 2023)
  • NYTimes.com – 1,735,000,000 (up 33% vs. July 2023)
Total Digital Multi-Platform Unique Visitors
  • FOX News Digital - 119,332,000 (up 43% vs. July 2023)
  • CNN.com – 131,793,000 (up 15% vs. July 2023)
  • NYTimes.com – 79,627,000 (up 8% vs. July 2023)


*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. Fox News Digital, CBSNews.com, NBCNews.com, WashingtonPost.com, and ABCNews.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors, while brands like CNN.com and NYTimes.com have not opted in. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com, July 2024, U.S.

**Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. Fox News Digital, CBSNews.com, NBCNews.com, WashingtonPost.com, and ABCNews.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors, while brands like CNN.com and NYTimes.com have not opted in. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com, July 2024, U.S. & Comscore Mobile Metrix®, Mobile App Only, [FOX News Mobile App and CNN Mobile App], July 2024, U.S.

***Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities. FoxBusiness.com, Yahoo! Finance, CNBC.com, TheStreet.com, Entrepreneur.com have opted in to account for Social Incremental in Total Digital Multiplatform Unique Visitors. Custom-Defined List including FoxBusiness.com, Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com, Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money, TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance, July 2024, U.S.

****Source: Comscore Social, PowerRankings, YouTube, July 2024, Report Date: 8/19/2024. Custom-Defined List including CNN.com, NBCNews.com, ABCNews.com, CBSNews.com, Fox News Digital, WashingtonPost.com, NYTimes.com, NYPost Network, Wall Street Journal Online, Insider Inc., and USAToday.com.

*****Source: Comscore Social, PowerRankings, YouTube, July 2024, Report Date: 8/19/2024. Custom-Defined List including FoxBusiness.com, Bloomberg.com, CNBC.com, CNN Business, Entrepreneur.com, Forbes.com, HuffPost Business, MarketWatch, Motley Fool, MSN Money, TheStreet.com, USA TODAY Money, WSJ Online, Yahoo! Finance.

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