Coleman Insights Unveils Data From National Music Tests

Media research firm Coleman Insights is releasing data from its FACT USASM National Music Tests for the Mainstream AC, Hot AC, Country, Alternative, Classic Hits, Classic Rock, and R&B formats.

In the FACT USA test for Mainstream AC, of the 80s, 90s, 00s, 10s, and 20s, the decade right in the middle—the 00s—performs strongest.

In the FACT USA test for Classic Hits, with four songs in the Top 10 and 12 of the Top 100, Michael Jackson is the best testing artist and, as Senior Consultant John Boyne notes, “It’s not even close.”

In the FACT USA test for Classic Rock, the firm notes a very poor showing by one of the format’s traditionally biggest artists. Van Halen has just one song in the Top 100, and 10 songs in the Bottom 100.

Coleman Insights will continue to release FACT USA “Facts Of The Week” on its social media platforms each week, with findings from Hot AC, Country, Alternative, and R&B still to come.

FACT USA subscriptions are now available to radio stations, streaming services, and other users, and results for all seven formats will be ready in time for implementation prior to this year’s Fall radio ratings period. For radio stations FACT USA subscriptions are capped at $5,000 per station, with lower prices for stations in smaller markets. Subscription packages are also available for national platforms.

More information is available about FACT USA from Coleman Insights here.