Donald Trump has made quite an entrance on TikTok, the popular short video social media platform. Within hours of joining, he attracted over 2 million followers. Here are the key details:
Background: As a former U.S. President, Trump had previously sought to ban TikTok during his tenure in the White House, citing national security concerns. However, his attempt was blocked by the courts.
Platform Strategy: By joining TikTok, Trump aims to connect with younger voters in his third bid for the White House. His campaign spokesperson, Steven Cheung, emphasized their commitment to reaching this demographic.
Competition: Interestingly, President Joe Biden’s election campaign is also active on TikTok, with 336,000 followers. However, Biden has signed a bill that could ban the app if its Chinese owner, ByteDance, fails to divest it.
Legal Challenges: ByteDance is currently challenging the law that requires it to sell TikTok by next January or face a ban. The U.S. Court of Appeals for the District of Columbia has set a fast-track schedule to consider these legal challenges.
Social Media Presence: Beyond TikTok, Trump already has an active social media presence with over 87 million followers on X and more than 7 million followers on his own platform, Truth Social, where he posts almost daily.
It remains to be seen how this move impacts the political landscape and whether TikTok’s popularity will play a role in the upcoming presidential election.
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