Alpha Media has announced the transformation of WERV 95.9 The River from Classic Hits to Classic Alternative, a move that positions the station at the forefront of the next major trend in radio formats.
Phil Becker, Alpha Media's EVP of Content, elaborated on the strategic shift: "Classic Alternative is a natural extension of Classic Rock. Just as throwback hip-hop stations tapped into a rich vein of nostalgia for 90s rap and R&B about ten years ago, we believe Classic Alternative will do the same for the alternative hits of the 90s. There's a valuable audience in Chicagoland that's been overlooked, and 95.9 The River is poised to fill that gap with a format that resonates deeply with listeners who grew up on this music. We anticipate this will be one of the nation's hottest new formats for those who execute it properly."
In conjunction with this format change, Alpha Media announced that Todd Nuke'Em, renowned for his work with X96 in Salt Lake City, will be joining 95.9 The River as the station's Content Director. Todd will also continue his responsibilities at Broadway Media's X96.
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| WERV 95.9 FM (2.85 Kw) |
"I am beyond excited to join 95.9 The River and help shape its new identity as a Classic Alternative station," said Todd Nuke'Em. "The 90s alternative era was a groundbreaking time in music, and I'm thrilled to bring that energy and spirit to Chicagoland.” Scott Mcay will continue to host morning drive and Nick Jakusz remains in market and in afternoon drive. Artie Fufkin, also of X96 fame, joins as the evening host.
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