Beyoncé Knowles-Carter is not only reinvigorating the conversation around Black artists and country music with her new album, "Cowboy Carter,"; she's also inspiring young listeners to venture deeper into country music, according to a new study.
The Tennessean reports SeatGeak, a popular ticketing technology platform, surveyed 3,300 music fans to explore the most anticipated country tours and favorite artists of the summer. The study also examined the influence Beyoncé’s new music has had on a new generation of fans.
According to its findings, more than one-third of Gen Z respondents (ages 18-27) have explored country music and other country artists as a direct result of Beyoncé’s "Act II" project.
The study also revealed 23% of country music fans were counting down the days for the album's release.
“Beyoncé's impact on country music has been revolutionary, introducing a whole new demographic of fans to its beauty and depth — all while reshaping the perception of what country can be,” said Kendyl Dunn, leader of entertainment strategy at SeatGeek.
"Beyoncé’s trail-blazing achievements reflect not just her talent but also her ability to bend and blend genres, setting her apart as a true musical icon.”
As fans know, Beyoncé first announced the new project during a surprise Super Bowl commercial on Feb. 11 just before releasing her first two singles "16 Carriages" and "Texas Hold 'Em." The two songs instantly broke the internet. And, "Cowboy Carter," also took the internet by storm once it was released March 29.
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