With just over five months to go until Election Day and only about three-and-a-half months until people start early voting, the deluge of political ads is just beginning.
According to an analysis from NPR, the election is being fought most acutely in seven states: Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.
Let’s dive into the numbers and see where the action is happening:
Overall Spending: Since March 6, which marks the unofficial start of the general election this year, a whopping $72.1 million has been spent on ads (including TV, radio, satellite, and digital) in the presidential election1. That’s a significant investment in shaping public opinion.
Key States: The election is being fought most acutely in seven states: Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin. These states are witnessing intense ad campaigns, with almost 70% of the total spending happening there. Pennsylvania takes the lead, with a staggering $21.2 million spent on ads. Clearly, the campaigns view the Keystone state as a pivotal battleground.
Party Spending: Democrats are outspending Republicans by more than double. The Democratic side has invested $49.2 million, while Republicans have spent $22.1 million. President Biden and his allies are leading the charge in every state, outspending former President Donald Trump and the groups supporting him1.
Trump’s Airtime: Interestingly, Trump’s campaign has spent nearly zilch on ads, with just $70,521 invested so far. Most of the spending on pro-Trump ads comes from outside groups. In some of the “Lucky Seven” states (like Arizona, North Carolina, Nevada, and Wisconsin), Trump and his allies haven’t been on the airwaves at all.
These numbers highlight the strategic importance of ad spending in shaping public perception and winning crucial swing states.
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