Phoenix Radio: KKFR Going to Try Something Else

 

KKFR Power 98.3 in Phoenix is undergoing significant changes as it prepares for a relaunch. Here are the key developments:

Dana Cortez Show Departs: The Dana Cortez Show, which has been entertaining listeners on KKFR since 2019, has parted ways with the station. The departure of Dana Cortez, Auto, and Anthony from the POWER morning show was announced by Desert Valley Media Group (DVMG) CEO Jeff Trumper.

DVMG expressed gratitude for their professionalism, talent, and engagement over the past five years. Dana Cortez and her crew are now focusing on their growing nationally syndicated radio show, which is reaching audiences in various markets across the country.

Revamping the Power Brand: DVMG is not immediately selecting a new show for the morning drive slot. Instead, the company is concentrating on revamping the Power brand. The countdown clock on KKFR’s homepage hints at the upcoming launch of “The New SOUND of Power 98.3” on Monday.

KKFR’s Recent History: In September 2023, KKFR adopted a temporary format featuring frequent Drake tracks, branded as “Drake 98.3 & 96.1.” Now, as the station prepares for its relaunch, listeners can anticipate exciting changes and a fresh sound.