Celebrity newsbrand People was the fastest-growing news website in the US in March according to Press Gazette’s latest ranking. Visits to People.com were up 27% year-on-year to reach 145.7 million, according to data from digital intelligence platform Similarweb.
Along with USA Today (143.4 million visits, up 13% year-on-year) and New York Times (498.6 million, up 10%), it was one of three of the top ten websites by number of visits in March to see double-digit growth.
Month-on-month the picture was more positive for the ten biggest sites, with all but People (down 8%) seeing more visits in March than February. The New York Post (up 12%) saw the biggest monthly gain, followed by The New York Times, USA Today, Washington Post (122 million) and CNN, which each saw a 9% month-on-month boost in visits.
The Daily Mail remained the best-ranked British newsbrand in the ranking (rank 11, 113 million visits), just ahead of the BBC (rank 12, 106.9 million).
Since November Similarweb has excluded the figures for edition.cnn.com in its report to Press Gazette since they are counted under the main domain. Visits to edition.cnn.com however make up a very small share of all visits to the CNN domain in the US.
Similarweb generates its traffic data by applying machine learning and modelling to the statistically representative datasets that the company collects. Datasets are based on direct measurement (i.e. websites and apps that choose to share first-party analytics with Similarweb); contributory networks that aggregate device data; partnerships and public data extraction from websites and apps. The sites in the list are based on Similarweb’s classification of news and media publishers, although Press Gazette refines the list to exclude some sites with a less news-based focus.
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