Plus Pages

Friday, April 5, 2024

More TikTok Users Are Using The Platform As News Source


About four-in-ten U.S. TikTok users (43%) say they regularly get news there. While news consumption on other social media sites has declined or remained stagnant in recent years, the share of U.S. TikTok users who get news on the site has doubled since 2020, when 22% got news there.


TikTok news consumers are especially likely to be:
  • Young. The vast majority of U.S. adults who regularly get news on TikTok are under 50: 44% are ages 18 to 29 and 38% are 30 to 49. Just 4% of TikTok news consumers are ages 65 and older.
  • Women. A majority of regular TikTok news consumers in the U.S. are women (58%), while 39% are men. These gender differences are similar to those among news consumers on Instagram and Facebook.
  • Democrats. Six-in-ten regular news consumers on TikTok are Democrats or Democratic-leaning independents, while a third are Republicans or GOP leaners.
  • Hispanic or Black. Three-in-ten regular TikTok news users in the U.S. are Hispanic, while 19% are Black. Both shares are higher than these groups’ share of the adult population. Around four-in-ten (39%) TikTok news consumers are White, although this group makes up 59% of U.S. adults overall.

No comments:

Post a Comment