MediaCo Acquires Content, Operations From Estrella Media

MediaCo Holding Inc. has made a significant acquisition, bringing Estrella Media’s network, content, digital, and commercial operations under its umbrella. This strategic move positions MediaCo as one of the largest multicultural media platforms in the country. Let’s delve into the details:

What Was Acquired? MediaCo acquired Estrella Media’s Spanish-language video, audio, and digital content operations.

Notable brands joining MediaCo include:

• EstrellaTV network: Known for its influential linear and digital video content.
• Estrella Media’s expansive digital channels, including:
• EstrellaTV
• Estrella News
• Cine EstrellaTV
• Estrella Games
• The EstrellaTV app.

Impact and Audience Reach: MediaCo, already operating marquee urban radio stations such as HOT 97 and WBLS 107.5 in New York City, now expands its footprint. The acquisition allows MediaCo to tap into the established audiences of Estrella Media’s market-leading Regional Mexican radio stations, including:

• Que Buena Los Angeles: Home of the nationally syndicated morning radio show Don Cheto Al Aire.
• La Raza in Houston and Dallas.
• El Norte in Houston.

These combined audiences represent almost one third of the U.S. population and account for 100% of the consumer growth in the marketplace.

Leadership and Vision: Jacqueline Hernández, an experienced media executive, will lead the company as the Interim CEO. The goal is to create a unique multicultural media company that reaches diverse U.S. audiences across various content consumption channels. Deb McDermott, Chair of MediaCo, emphasizes the need for media brands to embrace opportunities with all audiences, making Estrella Media a key part of their growth strategy.