It was a return to Earth for the cable news networks as the huge numbers they enjoyed during the busy news week of March 4, which featured two political-heavy events were nowhere to be found. That week contained coverage of Super Tuesday and President Joe Biden’s State of the Union address. Fox News, as usual, led the cable news networks, but each of them including MSNBC and CNN, saw double-digit drops in both measured categories (total viewers and Adults 25-54) and in both dayparts (primetime and total day).
Among all basic cable networks, Fox News maintained its No. 1 position in total primetime viewers and fell two spots from the previous week to land in the No. 4 position in the primetime demo. In total day, the network was once again the only cable network to cross one million total viewers, holding its No. 1 position but falling to the No. 4 position in the total day demo for the week of March 11.
MSNBC in primetime averaged 1.207 million total viewers and 115,000 viewers from the A25-54 demo for the week of March 11. It declined by -26% in total viewers and -44% in the A25-54 demo from what the network averaged the week prior. CNN averaged 563,000 total primetime viewers and 114,000 A25-54 viewers in primetime for the week of March 11. The news net was down -26% in total viewers and dropped -37% in the A25-54 demo compared to the prior week.
Fox had 10 out of the 15 most-watched cable news shows of the week, led once again by The Five (2.885 million viewers at 5 p.m. ET). Meanwhile, Gutfeld! reclaimed its top spot as the most-watched cable news program among Adults 25-54, averaging 310,000 A25-54 viewers at 10 p.m. ET.
Fox News again led the way with 13 of the top 15 cable news shows in the demo overall. MSNBC occupied the remaining spots, with the Rachel Maddow/Alex Wagner 8 p.m. ET timeslot landing at the No. 11 spot, with 160,000 viewers. The other MSNBC show in the top 15 was The Last Word with Lawrence O’Donnell at 10 p.m. ET at No. 13 with 147,000 viewers.
📺BROADCAST EVENING NEWS:
“World News Tonight with David Muir” ranked as the No. 1 newscast on all of broadcast and cable in Total Viewers (7.358 million), Adults 25-54 (1.035 million) and Adults 18-49 (716,000) during the week of March 11, 2024, based on Live + Same Day Data from Nielsen Media Research. “World News Tonight” outdelivered “NBC Nightly News” (5.912 million, 801,000 and 531,000, respectively) by 1.446 million Total Viewers, by 234,000 Adults 25-54 and by 185,000 Adults 18-49, respectively.
“World News Tonight” widened its margins over “NBC Nightly News” versus the previous week in Total Viewers (+2% – 1.446 million vs. 1.441 million), Adults 25-54 (+28% – 234,000 vs. 183,000) and Adults 18-49 (+16% – 16,000 vs. 159,000) to its largest of the season. In fact, “World News Tonight” turned in its largest lead in Total Viewers in 6 months, in Adults 25-54 in nearly 8 months and in Adults 18-49 in nearly 9 months — since weeks of 9/11/24, 7/17/23 and 6/26/23, respectively.
“World News Tonight” has won the last 276 of 277 weeks in Total Viewers and 204 of the last 207 in Adults 25-54.
“World News Tonight with David Muir” stood as the No. 2 program of the week in Total Viewers (7.358 million) on all of broadcast and cable.
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