For many Americans, it can feel like the current 2024 election cycle started two years ago. In reality, voting in the presidential primaries started just a few weeks ago, while the 2024 electoral process for Congressional, state, and local offices has not even begun.
Before we begin what many in media call “the most consequential election in modern American history,” PCH Insights wanted to see just how much Americans are paying attention to the politics, the issues, or the performance of their current elected officials and if they were politically engaged, where they got their information, who they trusted, and which issues did they consider most important.
PCH Insights surveyed 5,362 Americans about the state of their political engagement and how informed they were about the current campaigns.
Some of what they found was to be expected: Older Americans pay closer attention to and are more engaged in national and local elections than younger citizens, more and more Americans get their political news from social media,and distrust of themediais rampant,verging on epidemic.
Yet, much of what they learned from the data that follows was surprising: Facebook remainsa top source of news for more than just old people. FOX and ABC are now the most important names in news. Older and younger voters share far more issues in common than conventional wisdom imagines.
71% of Americans catch up on the news numerous times per week or everyday, while 13% of Americans seem to be “news avoiders. However, older and younger Americans in the the amount of news and current events they consume on a regular basis.
Among most Americans, ABC News, FOX News and CBS take up the top three spots for news viewership, with CNN scoring better with younger viewers than older.
It’s worth noting that, at least according to this survey, FOX also appears to do far better with younger audiences than one might imagine – scoring better with Americans.
FOX News is now America’s most trusted source of news – by a sizable margin – once again garnering more trust with A25-34 than with A44- 54 and doing almost as well among 34-45 as with A55+.
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