SiriusXM Ad Campaign Targets Younger Consumers

SiriusXM’s advertising campaign, which includes a strategic ad placement during Taylor Swift’s The Eras Tour concert film on Disney+.

Here are the key points:

• Ad Placement: SiriusXM aired a 60-second commercial, “A Life in Sound,” during the concert film.
• Target Audience: The campaign aims to refresh SiriusXM’s image among younger consumers.
• Campaign Strategy: The ad was part of the “Closer” campaign, which focuses on the intimate connection between SiriusXM and its audience.
• Cultural Events: The campaign targets cultural events like the Oscars and The Eras Tour for ad placements.

SiriusXM Chief Growth Officer Suzi Watford told AdWeek, “Appearing in places like the Oscars is important, and it says something about who we are and how we want to behave. And the Eras movie is a big place for us to be, and it makes sense given the connection Taylor has with Sirius.”