A recent study conducted by Instreamatic and Veritonic examined the effectiveness of AI-generated audio ads, specifically focusing on an Intel campaign for the Intel Evo Edition laptop brand. Here are the key findings:
Personalized AI-Generated Ads: The study compared personalized AI-generated ads to generic ones. The personalized content significantly outperformed generic ads in terms of brand favorability and purchase intent.
Specifically:
- Personalized ads led to an 18-22 percentage point increase in brand favorability.
- They also resulted in a 15-18 percentage point boost in purchase intent.
Instreamatic’s Technology: Instreamatic leverages voice AI to create numerous ad variations from a single voice sample and script. These hyper-personalized ads can include listener-specific details such as location, time of day, and current activity. Not only did this level of personalization capture more attention, but it also heightened favorable brand perception and consideration.
Intel’s Success: Intel’s Vice President of Regional Marketing, Americas, Carolyn Henry emphasized that AI-generated ads work, and personalized AI-generated ads work even better. The campaign achieved favorable attention from the target audience, and the time and cost efficiencies in producing these ads were significant. With AI, they could create, deploy, and iterate personalized ads without recording multiple versions1.
The Power of Personalization: Brands today face the challenge of cutting through the noise across various platforms. By creating personalized, relevant ads, their message not only reaches but resonates with their target audiences, contributing to meaningful brand awareness and engagement.
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