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Monday, March 18, 2024

CNBC Releasing Documentary About ESPN


 Awful Announcing
is reporting CNBC is releasing a documentary this week highlighting ESPN’s transition from cable reliance to the uncertainty of direct digital offerings.

The documentary, titled “ESPN’s Fight for Dominance,” will be announced next week with clips airing Wednesday and throughout the week with the full version (a little under half an hour) posted online next week at a time to be determined. The project is being led by CNBC reporter Alex Sherman, who has done an extensive amount of reporting on the business of ESPN.

We’re told several ESPN personalities did participate such as Elle Duncan, Kevin Negandhi, Joe Buck, Troy Aikman, and others appearing in the project. On the business side, ESPN Chairman Jimmy Pitaro was interviewed, as was Rosalyn Durant, ESPN Executive Vice President, Programming and Acquisitions. Endeavor President and COO Mark Shapiro also participated.

n a bit of a surprise, former Disney CEO Bob Chapek was also interviewed. Chapek has not spoken much publicly since being ousted from the company. Noted ESPN pessimist Rich Greenfield was also interviewed, ensuring the “sky is falling” narrative will be articulated in a way that only he can.

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