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Wednesday, February 28, 2024

Fox News Channel Excels During Weekends


Fox News Network continued to excel against the competition on weekends throughout February, outpacing CNN and MSNBC yet again across total day and primetime with viewers and winning every hour in total viewers on Saturdays. 

Cavuto Live (Saturday, 10 AM-12PM/ET) was the most-watched of the day in both categories with 1.4 million viewers and 175,000 with 25-54 demo. Following, FOX & Friends Saturday (6 AM – 10 AM/ET) was the second most-watched cable news program of the day in the 25-54 demo, netting 1.2 million viewers and 169,000 in the 25-54 demo. Life, Liberty & Levin, helmed by Mark Levin, garnered 1.3 million viewers and 115,000 in the 25-54 demo. FNC’s One Nation with Brian Kilmeade scored 1.1 million viewers and 115,000 in the 25-54 demo. Additionally, FOX Report with Jon Scott (weekends, 6 PM/ET) averaged over 1.2 million viewers and 132,000 with A25-54, while The Big Weekend Show drew 1.3 million viewers and 144,000 A25-54. FOX News Live garnered 1.1 million viewers and 128,000 viewers in the 25-54 demo.


In the second month of the newly Jimmy Failla helmed FOX News Saturday Night (10-11 PM/ET), the program continued to excel among its competition. In total viewership, Failla notched nearly 1 million viewers and 124,000 in the 25-54 demo. Failla beats CNN (350,000 P2+ and 61,000 A25-54) and MSNBC (556,000 P2+ and 48,000 A25-54) more than combined in total viewers and in the 25-54 demo. Notably, Saturday, February 24th marked Failla’s highest rated show yet with 1.2 million viewers and 174,000 in the 25-54 demo, rising 48% in total viewers and 87% in the demo versus prior week.



On Sundays, FNC’s Sunday Morning Futures at 10AM/ET hosted by Maria Bartiromo ranked first across with viewers averaging 1.7 million viewers and 189,000 with the 25-54 demo. MediaBuzz, hosted by Howard Kurtz at 11 AM/ET, delivered 1.3 million viewers and 146,000 in the 25-54 demo. Meanwhile, FNC’s Life, Liberty and Levin notched nearly 1.5 million viewers and 118,000 in the 25-54 demo. FNC’s Sunday Night in America with Trey Gowdy attracted an audience of 1.2 million viewers and 89,000 in 25-54 demo. Additionally, The Big Weekend Show scored 1.3 million total viewers and 122,000 in the 25-54 demo, while FOX & Friends Sunday notched over 1.1 million viewers and ranked second in the younger demo with 152,000 viewers in 25-54.

Source: Nielsen. Live+SD. Feb-24 monthly ratings data. Average audience for cable news networks M-Sunday based on Total Day and Prime (6a-6a, 8P-11P), P2+, P25-54, P18-49. Cable News/Broadcast Program averages exclude repeats/specials and include the corresponding program name.

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