Cumulus Media announces that its Detroit News/Talk station 760 WJR raised $1,637,238 to help The Salvation Army of Metro Detroit combat hunger and homelessness in Metro Detroit through the 37th Annual Bed & Bread Club Radiothon on Thursday, February 22nd and Friday, February 23rd.
The 27-hour radio fundraiser aired on 760 WJR and featured on-air personalities Rene Vitale, Mike Parsons, Guy Gordon, Lloyd Jackson, Jamie Edmonds, Kevin Dietz, Tom Jordan, Marie Osborne, Paul W. Smith, Mitch Albom, Ken Brown, Kevin O'Neill, Dan Aronson, and Bed & Bread Club founder and Detroit Radio Hall of Famer Dick Purtan, broadcasting from The Salvation Army Great Lakes Divisional Headquarters in Southfield. Purtan, who helped launch the first-ever Radiothon in 1988, returned for a surprise second interview to cap the successful fundraiser.
The annual Bed & Bread Club Radiothon has raised more than $44.8 million since Dick Purtan’s first Radiothon in 1988.
Steve Finateri, Vice President/Market Manager, Cumulus Detroit, said: “For the past 14 years, it has been an honor to partner with and support The Salvation Army’s mission of Doing the Most Good. The generous donations from our listeners will serve as a beacon of hope to thousands of metro Detroiters in need, providing a safe place to sleep for the homeless and nutritious meals for the hungry.”
The annual Bed & Bread Club Radiothon has raised more than $44.8 million since Dick Purtan’s first Radiothon in 1988.
Steve Finateri, Vice President/Market Manager, Cumulus Detroit, said: “For the past 14 years, it has been an honor to partner with and support The Salvation Army’s mission of Doing the Most Good. The generous donations from our listeners will serve as a beacon of hope to thousands of metro Detroiters in need, providing a safe place to sleep for the homeless and nutritious meals for the hungry.”
Major Toni Dorrell, Metro Detroit area Commander of The Salvation Army Great Lakes Division, commented: “The support of the metro Detroit community has been remarkable; every dollar donated this Radiothon will provide the homeless with a warm place to sleep and the hungry with nutritious meals. Together, we are delivering hope to the most vulnerable. The Salvation Army would also like to express our heartfelt gratitude to 760 WJR for hosting the Radiothon since 2011; their support has helped us fulfill our mission of Doing the Most Good.”
Throughout each broadcast day, appearances from special guests encouraged the community to donate and help those who are hungry and homeless in metro Detroit. Michigan natives Tim Allen and Lomas Brown also joined business and civic leaders to show their support of The Salvation Army of Metro Detroit. Generous Radiothon contributions include:
Radiothon hosted by 760 WJR
- The Salvation Army of Metro Detroit Advisory Board - $78,565
- The Artichoke Garlic Foundation - $75,000
- Moran Automotive - $37,000
- The Dick & Gail Purtan Family Foundation - $37,000
- Edsel B. Ford II - $35,000
- Tim Allen - $25,000
- Fifth Third Bank - $20,000
- Genthe Automotive - $15,000
- The Salvation Army Phone Bank Powered by BullsEye – Lingo
- Pat Milliken Ford - $10,000
- Plunkett Cooney - $5,175
- Emagine Theaters - $5,000
- Northridge Church in Plymouth - $5,000
- National Food Group - $5,000
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