Nielsen is out with its newest issue of its Audio Today report: A Focus on Black Consumers. The report details how Black listeners use Broadcast Radio, Podcasts, Streaming and Satellite Radio.
In the audio universe, only AM/FM radio can deliver the scale advertisers need, and its impact is even more pronounced when comparing reach among ad-supported options for audio marketing campaigns. Radio reaches 89% of Blacks every month compared to 29% for the next largest ad-supported audio service (YouTube Music).
The Nielsen report dips into Edison Reseach’s Share of Ear study and notes that when it comes to share of daily time spent listening to all audio sources (Black adults 18+) 44% of that time is spent with AM/FM radio compared to its next best competitor – streaming audio – with 14%.
 |
| Top Radio Formats for Black 18+ |
Not surprisingly, when it comes to the top radio formats listened to by Blacks 18+, rhythmic music stations rank at the top. However, out of the 20 radio formats Nielsen lists in its study, news/talk comes in as the 6th most-listened-to format with a monthly reach of almost 2.4 million. That comes out ahead of sports talk with a monthly reach of almost 1.98 million.
No comments:
Post a Comment