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Wednesday, December 27, 2023

ESPN Draws 27.2M Viewers For Ravens-49ers


  • Ravens-49ers Audience Up 59% from Christmas Night Last Season
  • Season-to-Date: Monday Night Football Up Nearly 30% Year-Over-Year
ESPN’s Monday Night Football on Christmas night between the Baltimore Ravens and San Francisco 49ers (December 25, 8:15 p.m. ET) generated more than 27.2 million viewers (ABC, ESPN+ and ESPN Deportes), as the 2023 season continues to re-write the Monday Night Football record books.

The Ravens-49ers, with an audience of 27,235,000 viewers, is the second most-watched Monday Night Football game in 27 years (since 1996 season), trailing only the Philadelphia Eagles at Kansas City Chiefs from Week 11 (November 22, 2023) – which also aired on ESPN and ESPN2, in addition to ABC and ESPN+. In short, Monday Night Football has now aired the two most-watched games in 27 years in the span of five weeks.

Year-over-year, the Ravens-49ers audience was up 59% from the primetime game on Christmas in 2022 (Buccaneers at Cardinals) on another network. Focusing on all Christmas day games, the Ravens-49ers ranks among the top four most-watched NFL games across all networks (more than 20 games) since 1994. More highlights:In Week 16, Monday Night Football was up 148% year-over-year (Chargers at Colts)
Ravens-49ers peaked at 31.4 million viewers late in the first half (9:30 – 9:45 p.m.).

Monday Night Football Up Nearly 30% Year-Over-Year
Season-to-date, Monday Night Football is averaging 16.6 million viewers, up 29% inclusive of all linear games (19 games vs. 17 games), despite the Week 3 and Week 14 presentation of two games vs. last season’s singular game in the same weeks. Excluding this year’s Week 3 and Week 14, Monday Night Football would be up 43% year-over-year, averaging 18.3 million viewers.

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