Reno/Eugene Radio: Tricia Gallenbeck Named Regional VP For Cumulus

Cumulus Media  announces that it has promoted Tricia Gallenbeck to Regional Vice President of Cumulus Media in Reno, NV, and Eugene, OR. Gallenbeck has served as Vice President/Market Manager of Cumulus Eugene since April 2021 and adds responsibilities for Cumulus Media’s five radio stations and myriad digital offerings in Reno to her purview.

Prior to joining Cumulus Media, Gallenbeck was Vice President/General Manager of Reno Media Group in Reno. The 20-year radio veteran was previously Director of Sales for Beasley Media Group in Fayetteville, NC, and served Beasley Las Vegas as Director of New Business and Events and General Sales Manager.

Tricia Gallenbeck

Bob Walker, President, Operations, Cumulus Media, said: “We are thrilled to expand Tricia’s responsibilities and welcome her back to Reno. Her experience and relationships in the market are unmatched.”

Tricia Gallenbeck commented: "It's very exciting to be back in Reno. The team members who rally together to make KBUL, KKOH, KNEV and KWYL the dominant formats they are in the market are true professionals with a deep love for their community. It's an honor that Bob Walker and Don Morin trusted me to work with the teams in both Reno, Nevada, and Eugene, Oregon. Great things to come!"

📻Cumulus Media owns and operates four radio stations in Reno, including: NASH FM 98.1/KBUL-FM (Country); KOH AM 780/KKOH-AM (News/Talk); 95.5 The Vibe/KNEV-FM (Urban); and Wild 102.9/KWYL-FM (Rhythmic CHR).

📻Cumulus Media owns and operates five radio stations in Eugene, including: Sports Radio 95.3FM/KUJZ-FM (Sports); KZEL 96.1/KZEL-FM (Classic Rock); KUGN 590/KUGN-AM (News/Talk); Alternative@103.7 NRQ/KNRQ-FM (Alternative); and Star 102.3/KEHK-FM (Hot AC).