Cumulus Media announces that Memphis Rock radio station 98.1 The Max (WXMX-FM) has raised over $640,000 for Ronald McDonald House Charities® of Memphis through its 33rd Annual Radiothon.
The record-breaking amount was raised by the station’s generous listeners and Ronald McDonald House partners in less than 12 hours on Friday, November 3rd. 98.1 The Max on-air personalities interviewed past and present families at the Ronald McDonald House each hour, as well as community leaders who help raise awareness of the House. This is the largest annual fundraiser for Ronald McDonald House Charities® of Memphis.
Morgan D. Bohannon, Vice President/Market Manager, Cumulus Memphis, said: “Local partnerships like the one we have with Ronald McDonald House are important and rewarding. Having a local team that can experience the House and interact with the families brings out the passion for this cherished institution and the listeners of the Mid-South obviously respond.”
Danni Bruns, Program Director, 98.1 The Max, and Operations Manager, Cumulus Memphis, commented: “Another year of the right team working for the right mission only means the best outcome. Thanks to our listeners we call family, for keeping the Ronald McDonald House of Memphis families together for another year."
Ronald McDonald House Charities® of Memphis offers children with pediatric cancer and other catastrophic illnesses undergoing treatment at St. Jude Children’s Research Hospital® and their families a nurturing, family-centered residential community. The House fosters an environment of hope through support services and child-centered activities that encourage children to be children and keep families together near the care they need, always free of charge. Near the care they need with the family they love. Ronald McDonald House Charities® of Memphis has served 10,718 families from all 50 states and 51 countries since opening in 1991.
Morgan D. Bohannon, Vice President/Market Manager, Cumulus Memphis, said: “Local partnerships like the one we have with Ronald McDonald House are important and rewarding. Having a local team that can experience the House and interact with the families brings out the passion for this cherished institution and the listeners of the Mid-South obviously respond.”
Ronald McDonald House Charities® of Memphis offers children with pediatric cancer and other catastrophic illnesses undergoing treatment at St. Jude Children’s Research Hospital® and their families a nurturing, family-centered residential community. The House fosters an environment of hope through support services and child-centered activities that encourage children to be children and keep families together near the care they need, always free of charge. Near the care they need with the family they love. Ronald McDonald House Charities® of Memphis has served 10,718 families from all 50 states and 51 countries since opening in 1991.
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