Edison Research and Amazon Ads hosted a webinar on Thursday titled “Audio in Evolution: Five Megatrends from a Decade of Streaming Research.”
Streaming audio gained prominence in the 2010s as a way for listeners to easily buy, listen to, and share audio content digitally at scale for the first time. This change sparked the beginning of an audio evolution. Edison Research says that since then, it has seen an explosion in new listeners adopting the content format, the birth of new streaming audio technologies, and an increased diversity of streaming audio content.
“Audio in Evolution” uncovered the top five trends driving audio growth and revealed key factors driving these megatrends. Findings include opportunities these trends can bring to brands who want to reach and engage with consumers through audio advertising.
Edison Research has published its Share of Ear results for Q3 2023. Share of Ear measures the full audio space in the United States and how much audio the average American consumes in a typical day.
The graph shows the percentage of daily listening that Americans age 13+ spend with each type of audio.
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