Spoken word audio listening time and audience size attain record highs in the U.S. according to The Spoken Word Audio Report 2023 from NPR and Edison Research. Forty-eight percent of those in the U.S. age 13+ listen to some type of spoken word audio daily, audio consumers in the U.S. age 13+ spend 31% of their daily audio time with spoken word.
This year’s Spoken Word Audio Report, now in its fifth iteration, places special focus on listening locations and explores spoken word audio consumption at home, at work, in-car, and other locations.
Click here to register for the webinar
Join Lamar Johnson, VP of Sponsorship Marketing at National Public Media, and Megan Lazovick, Vice President at Edison Research, on Thursday, November 9th at 2:00 p.m. ET for a live webinar presentation of the findings from the fifth annual Spoken Word Audio Report.
Webinar topics will include:The Rising Tide of Spoken Word Audio
- The Location Factor: Where We Tune In
- Daily Shifts in Spoken Word Audience Size
- Listening Time with AM/FM Radio vs. Podcasts
- Devices & Platforms Powering Spoken Word Audio Consumption
- How Podcasts Are Driving the Spoken Word Surge
The Spoken Word Audio Report 2023 includes trending data from Edison Research’s Share of Ear® study, measuring the daily listening habits of Americans using a 24-hour diary.
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